The course consists in a continuation and deepening of IMSB10 (The rhetoric of advertising in modern media I). The design of advertising is defined and analysed in relation to the needs of different medias. The ethical and media specific context is stressed when analysing older and current advertising. Focus lies on contemporary advertising and media, but earlier forms of advertising are to some extent also treated.
This course requires the basic knowledge about communication, verbal and visual rhetoric, semiotic and branding.
Last modified 18 Mar 2013
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